Branding | Publication Design
The brief required an annual report for an airline company that is exclusive for corporate travel. Given this, it was fitting that the message delivered through the report would be one that is considered more premium than your regular airline as it is an airline that caters predominantly to business people.
The main audience for the annual report is shareholders of the company or potential shareholders. It is most likely to be wealthier types of people who are willing to spend money on a large bulk of shares for an airline company.
